In a bid to enter into the rural wholesale and distribution business, Future group has set up its first ‘Aadhaar’ wholesale store in Gujarat’s Kalol through its subsidiary, Aadhaar Retailing Ltd. Future group plans to open 65 Aadhaar stores. After Gujarat, the next one will come up in Punjab.
Aadhaar Wholesale will have 1,500 stock-keeping units or products, including processed food, personal and home care, general merchandise items and kitchen appliances.
“Aadhaar Wholesale is our first step towards the rural distribution model, offering small general traders everything they need to run their business under one roof and enabling them to participate in modern distribution infrastructure to grow their business,” Future Group CEO, Mr Kishore Biyani, said in a statement today.
At present, the group operates 60 Aadhaar retail outlets in rural locations across the country in partnership with the Godrej Group.