When asked that why Onida is opening its first gallery in Ahmedabad, K Sriram, Vice President, Sales, Marketing and services, MIRC Electronics(Onida) said yesterday “Anything that is successful in Gujarat stands successful in India.”
MIRC Electronics Ltd., the company that markets Onida, yesterday launched its first exclusive Onida Gallery over an 1800 sq ft area in Ahmedabad. The company has a total of 4 distributors and 125 dealers in Ahmedabad. At present, company enjoys a market share of 26% in Ahmedabad in the Air conditioner segment. It is a pioneer in this category and is the market leader in Gujarat. Onida recorded a growth of over 100% last year in Ahmedabad across all categories to emerge as a strong player in the market. As of 2010-2011, company has recorded a turnover of over Rs. 250 crore in Gujarat. While the company is planning to launch 3 more exclusive Onida galleries in Ahmedabad in the coming year, it is also going to increase its dealership base from 125 to 150.
K Sriram, Vice President, Sales, Marketing and services, MIRC Electronics(Onida) said “Anything that is successful in Gujarat stands successful in India.”