Idea to start 3G service in Gujarat by March 2011

Indian mobile operator Idea Cellular will roll out 3G services in Gujarat by March 2011, reports the Business Standard. With already 6 million subscribers in Gujarat, the telecommunication operator is banking on the 3G services as well as mobile number portability to drive fresh additions to its subscriber base. The company expects its 3G services to be driven initially from the urban areas. Idea has launched a brand campaign taking the lead in announcing its readiness for MNP. This service entitles a mobile subscriber to switch from the existing mobile service provider to any other operator, while retaining the mobile number. Idea will enable MNP on its network to allow mobile subscribers to ”Switch to Idea’, starting 20 January 20

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