Vimal launches new anti-microbial Odour-free DEO2 fabric

Vimal Textile press conference photo

Vimal Textile press conference photo

Vimal, the flagship textile brand of Reliance Industries, today announced pan-India roll out of its new range of anti-microbial suiting fabrics which it said would help increase its market share.

The fabric – DE02- can arrest growth of fungi and bacteria to keep garments odourless in hot and humid conditions, the company said.

“This breakthrough innovation in textiles will give our product a cutting edge in market. It has been found safe for human use,” Reliance Industries president (Textile Business) Anand Parekh told newspersons here.

The company has filed an India patent for this in-house technology developed at it’s facility at Naroda here.

“Our textile division has manufacturing capacity in excess of 21 million metres annually, of which 40-45% is exported. Now all our suiting fabric range will have this technology incorporated,” Parekh said.

RIL manufactures more than 12,000 design-shade combinations every year in polyester wool and woollen, polyester viscose and woollen fabrics under the Vimal brand.

“The size of suiting market in India is to the order of Rs 6,500 to Rs 7,000 crore only for the man made fibre.”

“Currently, we are number two in the organised textile sector in terms of market share. With the launch of this new range our share should grow substantially,” he said.

“Our new technology follows American Association of Textiles Colours and Colourist-147 Protocol, the highest protocol for any such fabric to pass, besides certifications from Indian agencies like ATIRA and BITRA,” Parekh said.

“The company is looking to introduce this technology in the shirting range of fabrics too,” he said.

“Vimal offers fabrics in the range of Rs 150 per metre to Rs 5,000 per metre, and customers will not have to pay a penny extra for addition of this technology,” Parekh claimed.

Vimal has around 200 dealers, 142 exclusive stores, and close to 2,000-odd multi brand product outlets across the country.

“We shall also be looking to export this range of fabrics as our overseas buyers have evinced interest in it,” Parekh said.

“Our exports to Europe, America and Japan are very large in size. We registered a positive growth in our exports in FY 2008-09 and part of FY 2009-10, the period which was impacted due to a recession,” he said.

The company, which has supplies in the defence sector in India, is looking to introduce this fabric range for uniforms for armed forces, besides other government departments.

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