After Economic Times, Business Standard and Financial Express, the city of Ahmedabad will have one more English business daily most pro bably from middle of July 2010.
Delhi based HT Media is all set to launch it’s business daily ‘Mint’ from Ahmedabad, a commercial capital of India’s fastest growing state.
At present, hectic pre-launch activities are going on at Mint’s Mithakhali based Ahemdabad office.
About 100-strong youths of Mint’s pre-launch marketing team are busy working at giving cold calls to potential subscribers. They are targeting commercial areas and offices to woo pre-launch subscribers.
Mint offers one-year subscription for Rs 399. This means, one-day copy will be available for Re.1.09. Those having some exposure about Wall Street Journal, Hindustan Times or Mint give good response, others ask more and postponed their decision to subscribe.
HT Media’s Mint is a one-of-its-kind newspaper in the sense that the company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai, Bengaluru, Chandigarh, Pune and Kolkata.