Watch the larger version of the picture above at bottom of the article
By Japan K Pathak
Hello friends, I am back with the second issue of my column Banner Talk.
Today, I am going to discuss these three banners that I came across yesterday in the city, located at Satellite road, Drive In road and Ashram road.
The campaign doesn’t mention the product’s name, but just create colorful curiosity before the actual product comes in the picture on 14th August.
Is every person a curious one? Well, at least I am curious enough, and I enjoy such curious campaigns, provided they are sensible, meaningful and serve relevant result at the end.
The above banners are funny and easily indicate some young, new generation product.
Such campaigns surely create curiosity. Some years back the Dainik Bhaskar group had launched a curiosity campaign in Ahmedabad, occupying large amount of hoardings on the prime sites. The Bhaskar group had launched this campaign, before the announcement of starting its Gujarati daily Divya Bhaskar in Gujarat. This was a memorable campaign which successfully fired a tomtoming among the people of the city of Ahmedabad.
To mark a successful curiosity campaign, one should occupy maximum number of hoardings. Also the timings should be perfect. Strategical work on for how many days you want the first banner without product’s name and then at what time you would launch the second banner announcing the product, is very important. Curiosity campaigns can be most successful on the roads where people commute from home to office, office to home, home to college, college to home, home to entertainment zone and vice versa.
Curiosity campaigns on hoardings, supported by parallel newspaper ads would yield the best results.
So, just this for now in this issue of Banner Talk from my side.
But if you too are victim of curiosity, seeing the banners above, wait for some time. I would upload the photos of final version of these banners here on this page.
14th August update:
Banners are replaced by a new ones announcing launch of new radio channel 93.5 Red FM in Ahmedabad on 14th August.