Anil Ambani-controlled advertising group and marketing communications network Mudra launched a new specialty arm, Ignite Mudra on Tuesday at Ahmedabad. Ignite Mudra will cater specifically to the brand building needs of entrepreneurs, nationally and internationally.
Headquartered in Ahmedabad, the new outfit will be headed by president Chandan Nath.
Mudra has played a significant role in evolution of about 100 brands including Vimal, Dhara, Itch Guard, Dermicool, Moov, Yo Bikes to name a few.
The new agency now plans to use this heritage to help grow entrepreneurial ventures by building strong brands across geographies in India and abroad,
“There is a dearth of services offering entrepreneurs systematic guidance to build truly sustainable brands. At Ignite Mudra we want to utilise our intuitive understanding of the needs of entrepreneurs and our rich experience in growing successful brands to create a broader brand building platform,” said Nath.
“Ignite Mudra will provide more than advertising solutions. It will provide a consortium that will help entrepreneurs transform their ideas into strong, marketable brands. This consortium has Ignite Mudra corporate advisory experts, fund providers, private treaty houses, distribution and logistic services, organization building experts, public relation firm and Mudra’s specialist communication unit. We will utilise the expertise of all 14 units of Mudra Group to help entrepreneurs in successful branding,
” he added.
Mudra’s chief operating officer Pratap Bose said that Ignite will be spread across India , with initial focus on western and southern regions of the country.
“There are many other needs of entrepreneurs other than just advertising. These may be regarding structuring of debt and equity, pricing their product and even distribution. Ignite Mudra will cater to all these requirements along with branding and advertising,” Bose said.
“We have signed up with entrepreneurs in Delhi, Jalgaon (Nilon’s Pickles), Indore (Ratan Ayurveda), Ludhiana and Jaipur too,” he said.
Ignite Mudra is closely associated with Zydus Cadila, Paras Pharmasuitical, Electrotherm, Nirlife(Nirma Group), Adani Group, Sintex, Nirlons pickles and many more companies.